AD MANIA

AD MANIA is an advertising contest in three rounds. It calls for the skills of a brand strategist, the creativity of a copywriter and the confidence of a performer.

Round 1, Identify the Ad (online): name the brand from ads, jingles, taglines, campaign visuals, characters, silhouettes or partly hidden logos. This is an elimination round.

Round 2, Counter Ad (online): each shortlisted team gets a real brand, product or campaign and creates a counter-ad that flips or reimagines its message. Submit it online in the given format. Judging covers originality, consumer insight and creative impact.

Round 3, AdZap (offline, on campus): the finalists plan, create and perform an ad on the spot, within a time limit and set constraints, before the judges. Judging covers creativity, execution and stage presence.

Rules:

• A student can be in only one team, and a team submits one entry per round.
• Round 1 answers must arrive within the time window. Late entries do not count.
• Counter-ads must be the team's own work. Plagiarism, unauthorised use of agency content or copyright infringement means disqualification.
• Round 3 is in person only. A shortlisted team that cannot attend is removed.
• Props, time limits and constraints for AdZap are shared with the shortlisted teams beforehand.
• Any breach of the rules disqualifies the whole team.
• The format and rules may change before the event. The judges' decision is final, and no appeals are taken after the results.