MERX

MERX is a marketing competition that tests how well you know the basics of marketing, and how creatively and strategically you use them. A quiz, a campaign and a live case put theory to work.

Round 1, Brand Pulse (online quiz on Unstop, 30 minutes): connect scattered clues in questions on marketing analytics, brand strategy, consumer behaviour, digital campaigns and real business cases.

Round 2, Market Makers (online on Unstop, 3-day window): design a marketing campaign for a given problem. It must cover the target audience, the value proposition and the promotion plan. The instructions and rules come with the problem statement.

Round 3, The Market Verdict (offline): the teams shortlisted from Round 2 crack a high-stakes marketing case and build a creative, data-backed strategy that works within real business limits. The data is given on the day.

Rules:

• A person can be in only one team. A breach disqualifies the whole team.
• Videos and presentations sent after the deadline are not accepted.
• Every participant gets a certificate.
• Third place is awarded only if six or more teams take part.
• The organising committee decides all changes, and its decision is final.